Creation of the company COVI
Creation of the company COVI

It all began in Cholet, a historic bastion of the meat industry in France.
Creation of the company COVI (Coordination Viandes Industrie) by Emmanuel Bourigault.
Immediately the company is recognized for its know-how in meat processing.

International debut
International debut
Acquisition of the brand Avon & Ragobert
Avon & Ragobert

Acquisition of the French Game Terrine brand Avon & Ragobert and its production site in Sologne.

Acquisition of the brand HEREFORD

Acquisition of the European license for the renowned HEREFORD corned beef brand.

In Saint Sébastien sur Loire
In Saint Sébastien sur Loire

Acquisition of the production site of Saint Sébastien Sur Loire. Specialized in the production of ready-made meals.

In Bressuire
In Bressuire

Acquisition of the Bressuire production site. Specialized in the production of canned meat and tripe products.

Launch of the Paul & Louise ready meals brand.
tripes Paul & Louise
The group accelerates its development by diversifying its production

Historically a specialist in the manufacture of ready-made meals and canned meat, COVI focuses on individual, nomadic and microwaveable ready-made meals in different formats, notably containers and bags with the convenience of ambient storage.

A complete organic range
gamme bio

COVI innovates in the market of ready-made meals by proposing for the first time a complete organic range.

A new start for the group’s three flagship brands
pub convivialité

Through new visual identities, new product launches that meet new consumer expectations and various advertising campaigns.

Launch of the Envie du Jour – Today’s Mood umbrella brand
Envie du Jour

The new range innovates and is based on a new concept: make up your own dish according to your desires through 20 gourmet and qualitative recipes. This launch is a real turning point for the Paul & Louise brand.