1961
Creation of the company COVI
It all began in Cholet, a historic bastion of the meat industry in France.
Creation of the company COVI (Coordination Viandes Industrie) by Emmanuel Bourigault.
Immediately the company is recognized for its know-how in meat processing.
1970
International debut
1993
Acquisition of the brand Avon & Ragobert
Acquisition of the French Game Terrine brand Avon & Ragobert and its production site in Sologne.
1994
Acquisition of the brand HEREFORD
Acquisition of the European license for the renowned HEREFORD corned beef brand.
1994
In Saint Sébastien sur Loire
Acquisition of the production site of Saint Sébastien Sur Loire. Specialized in the production of ready-made meals.
1994
In Bressuire
Acquisition of the Bressuire production site. Specialized in the production of canned meat and tripe products.
1998
Launch of the Paul & Louise ready meals brand.
2002
The group accelerates its development by diversifying its production
Historically a specialist in the manufacture of ready-made meals and canned meat, COVI focuses on individual, nomadic and microwaveable ready-made meals in different formats, notably containers and bags with the convenience of ambient storage.
2015
A complete organic range
COVI innovates in the market of ready-made meals by proposing for the first time a complete organic range.
2017
A new start for the group’s three flagship brands
Through new visual identities, new product launches that meet new consumer expectations and various advertising campaigns.
2022
Launch of the Envie du Jour – Today’s Mood umbrella brand
The new range innovates and is based on a new concept: make up your own dish according to your desires through 20 gourmet and qualitative recipes. This launch is a real turning point for the Paul & Louise brand.