1967

Creation of the company COVI

Creation of the company COVI

It all began in Cholet, a historic bastion of the meat industry in France.
Creation of the company COVI (Coordination Viandes Industrie) by Emmanuel Bourigault.
Immediately the company is recognized for its know-how in meat processing.

1970

International debut

International debut

1993

Avon & Ragobert

Acquisition of the brand Avon & Ragobert

Acquisition of the French Game Terrine brand Avon & Ragobert and its production site in Sologne.

1994

Hereford

Acquisition of the brand HEREFORD

Acquisition of the European license for the renowned HEREFORD corned beef brand.

1994

In Saint Sébastien sur Loire

In Saint Sébastien sur Loire

Acquisition of the production site of Saint Sébastien Sur Loire. Specialized in the production of ready-made meals.

1994

In Bressuire

In Bressuire

Acquisition of the Bressuire production site. Specialized in the production of canned meat and tripe products.

1998

tripes Paul & Louise

Launch of the Paul & Louise ready meals brand.

2002

diversification

The group accelerates its development by diversifying its production

Historically a specialist in the manufacture of ready-made meals and canned meat, COVI focuses on individual, nomadic and microwaveable ready-made meals in different formats, notably containers and bags with the convenience of ambient storage.

2015

gamme bio

A complete organic range

COVI innovates in the market of ready-made meals by proposing for the first time a complete organic range.

2017

pub convivialité

A new start for the group’s three flagship brands

Through new visual identities, new product launches that meet new consumer expectations and various advertising campaigns.

2022

Envie du Jour

Launch of the Envie du Jour – Today’s Mood umbrella brand

The new range innovates and is based on a new concept: make up your own dish according to your desires through 20 gourmet and qualitative recipes. This launch is a real turning point for the Paul & Louise brand.